Content writing isn’t just about words. It’s about persuasion, authority, and connection. But here’s what no one tells you…
Some days, you’ll spend hours crafting the perfect piece, hit publish, and—nothing. Other days, a client will hit you with, “Make it pop more” (whatever that means). Then just when you think you’ve cracked the SEO code, Google decides to change the rules.
Sound familiar? Then let’s get into it—the struggles, the wins, and how to keep going when it feels like giving up is the only option.
The Harsh Truth About Content Writing
1. Your Best Work Might Flop
You can research for hours, optimize every line, and pour your heart into an article—only for it to get buried under a sea of other content.
Here’s the reality:
- 91% of content gets zero traffic from Google.
- Only 5% of blogs ever make it to page one.
- On social media, less than 2% of your audience even sees your post.
So what’s the move? Keep testing. Pay attention to what works. Double down on the winners.
2. Clients Will Ask for Endless Revisions
You send off a polished draft, feeling like you just wrote the next viral piece. Then comes the email:
“Can we tweak the tone a little?” (For the eighth time.)
To keep your sanity:
- Set clear revision limits upfront (two rounds, then extra charges).
- Ask detailed questions before writing so you don’t waste time fixing things later.
- Push back when edits don’t actually improve the work.
3. Some Clients Want Champagne Content on a Beer Budget
The classic request: “I need high-quality, SEO-optimized content… but my budget is $20.”
The fix?
- Position yourself as an expert. Share results, case studies, and testimonials.
- Set a minimum rate and stick to it.
- Learn to say no. The right clients will pay what you’re worth.
“Your words won’t always get the attention they deserve—but the only way to fail is to stop writing.”
Victor Njiofor
Founder, K'Andre HQ
4. Some Days, The Words Just Won’t Come
Even the best writers get stuck staring at a blank screen, questioning their life choices.
When that happens:
- Start with an outline so you’re not starting from zero.
- Use content prompts or AI tools to spark ideas.
- Take a break—sometimes, the best ideas hit when you’re not even trying.
5. SEO Keeps Changing
Google updates its algorithm hundreds of times a year. What worked last month might be useless now.
To stay ahead:
- Follow SEO experts like Neil Patel, Moz, and Ahrefs.
- Write for people, not just for keywords.
- Update old content regularly to keep it ranking.
6. Imposter Syndrome Will Creep In
No matter how much experience you have, that little voice will whisper, “Are you even good at this?”
How to shut it down:
- Keep a file of client praise and wins to remind yourself of your progress.
- Remember, every top writer once felt the same way.
- Write through the doubt—because every post you publish makes you better.
The Secret? Just Keep Writing.
Every viral post started as a rough draft.
Every high-paying client came after turning down lowball offers.
Every confident writer once doubted themselves.
Success isn’t about avoiding failure. It’s about pushing through it.
So if you’re feeling stuck, write another post. Pitch another client. Hit publish again.
Even when it feels like no one is reading, your words still matter.
What’s Your Biggest Writing Struggle?
Drop it in the comments—let’s talk.
Want Content That Converts?
I’m Victor. I help businesses and creators connect, communicate, and convert through storytelling. Follow me on LinkedIn for more insights on content that gets real results.
