Welcome to my portfolio!
Below, you can explore some of the projects I’ve worked on across landing page copywriting, e-book writing/ghostwriting, and website design. I create high-quality content and designs that not only look great but drive results for my clients.
Context
DeVina Ayurvedic approached me to craft ad copy that would resonate with their target audience, specifically women looking for a solution to dry, brittle, and damaged hair.
They wanted a message that would both educate and inspire, showcasing the natural, healing properties of their Ayurvedic Hair Mask and positioning it as an essential part of self-care.
Details
Client: DeVina Ayurvedic
Project: Ayurvedic Hair Mask Ad Copy
Role: Copywriting and Content Strategy
Objective: To create persuasive ad copy that highlights the benefits of the DeVina Ayurvedic Hair Mask, promoting its natural ingredients and effectiveness in transforming dry, brittle hair into soft, healthy, and manageable hair.
Overview
The goal of this project was to create a compelling, emotionally charged ad copy that speaks directly to the audience’s pain points (dryness, breakage, itchiness) and highlights the benefits of using DeVina Ayurvedic Hair Mask. The copy needed to not only focus on product features but also evoke a sense of self-care and empowerment.
Challenge
The challenge was to strike the right balance between appealing to the practical needs of the audience (healthy, strong, and nourished hair) and the emotional desire for beauty and confidence. The challenge was also to make sure the ad copy stood out in a competitive market full of beauty products.
Solution
I used a storytelling approach to engage the reader emotionally, starting with a relatable scenario of struggling with dry hair and transforming that experience into a vision of healthy, radiant hair. I emphasized the natural ingredients and the benefits of hydration, strength, and ease of styling, which would resonate with the audience’s desire for effortless beauty. I also incorporated a powerful call to action to create a sense of urgency.
Results
The ad copy resulted in a significant increase in engagement, with higher click-through rates and product inquiries. It also led to increased social media mentions, as users were motivated to share their experiences with the product. The emotional appeal and focus on self-care helped boost brand recognition and customer loyalty.